Global Traffic Conference
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Cross-border E-commerce Industry Exhibition Area
Hall 9, Shenzhen Convention & Exhibition Center, Shenzhen, China
The 15,000 sq.m. Cross-Border Expansion Industry Exhibition Zone at Global Traffic Conference 2025 (GTC2025), featuring nearly 200 exhibitors spanning trending sectors including gaming, AI+, short dramas, technology solutions, and brand globalization, is projected to attract over 30,000 cross-border expansion professionals throughout the event. It focuses on popular sub-sectors in cross-border expansion, helping practitioners meet their needs for technology, marketing, growth, and financing resources. The conference aims to become one of the largest, most comprehensive, and most influential exhibition brands in the cross-border expansion field.
Opening Ceremony Summit
Main Venue: Hall H3 (North), Shanghai World Expo Exhibition Center, China
As Chinese companies expand globally, they are seeking growth opportunities in overseas markets. However, this path to international expansion is not smooth sailing; it's filled with fierce competition and unpredictable challenges. In this ever-changing market, the key to success lies not only in focusing on core businesses but also in finding business partners with diverse capabilities and rich experience. Only by working together to overcome numerous obstacles can companies carve out new territories in intense competition.
Whale Call Awards Ceremony
Main Venue: Hall H3 (North), Shanghai World Expo Exhibition Center, China
As Chinese companies expand globally, they are seeking growth opportunities in overseas markets. However, this path to international expansion is not smooth sailing; it's filled with fierce competition and unpredictable challenges. In this ever-changing market, the key to success lies not only in focusing on core businesses but also in finding business partners with diverse capabilities and rich experience. Only by working together to overcome numerous obstacles can companies carve out new territories in intense competition.
Beluga Pioneer Award Ceremony
Main Venue: Hall H3 (North), Shanghai World Expo Exhibition Center, China
The Beluga Pioneer Award is established to encourage companies that are passionate and creative in the field of cross-border ventures. These companies are bold in exploration and have achieved outstanding results or made significant contributions to the field of cross-border business.
AI+ Globalization Summit
Main Venue: Hall H3 (North), Shanghai World Expo Exhibition Center, China
In the global market's AI+ wave, success no longer depends solely on excellence in a single capability. Instead, it's a comprehensive manifestation of AI-empowered multi-dimensional factors, including product intelligence, technological innovation, efficient operational strategies, precise localization services, and continuous innovation capabilities. In this intelligent competition, regardless of the strategy adopted, the key to ultimate success still lies in deeply understanding and accurately matching the personalized preferences and usage habits of target market users, and achieving new leaps in product content through AI.
DTC Brand Global Summit
Hall 9, Shenzhen Convention & Exhibition Center, Main Summit, Shenzhen, China
As Chinese brands expand globally, they are entering a new phase of quality enhancement and accelerated growth. This exhibition brings together industry leaders to focus on the core topic of “Brand Growth,” exploring strategic advantages in the new era from the perspectives of branding, user engagement, product innovation, and marketing. Together, we aim to unlock new brand potential and drive the next growth curve for Chinese brands worldwide.
Global Tech Consumer Brand Exclusive Session
Hall 9, Shenzhen Convention & Exhibition Center, Main Summit, Parallel Session, China
Leveraging a mature supply chain, technological innovation, and rapid product iteration, Chinese enterprises are accelerating their transition from “Made in China” to “Chinese Brands.” However, challenges remain, such as “Great Products, Weak Brands”, “High Sales, Low Profit” margins. This exhibition focuses on the challenges of Chinese tech and consumer brands going global. Industry leaders will gather to explore solutions around key areas such as marketing, branding, distribution, and AI. Together, we aim to empower Chinese innovation, break through global growth bottlenecks, and illuminate the international market!
Global Gaming Summit
Shanghai World Expo Exhibition & Convention Center Hall 3 (North), Shanghai, China- Main Summit
Chinese enterprises have entered the 4.0 era of global expansion, focusing on enhancing product capabilities and brand strength. Global brand abroad is no longer solely profit-driven; it emphasizes long-term market strategy, including the establishment of R&D centers, industry and supply chain platforms, as well as integrating human resources and overseas brands. As consumer needs become more diverse, global brands now emphasize differentiated competition, building distinct and recognizable brand identities to create a brand moat in the minds of users. This event will bring together industry experts to explore new trends in brand globalization, jointly seeking sustainable growth strategies to achieve sustainable development.
Technology Exclusive Summit
Hall 9, Shenzhen Convention & Exhibition Center, Parallel Session, Shenzhen, China
The world is undergoing a transformative leap in generative AI and multimodal large models.——From GPT-5 (OpenAI) pushing cognitive frontiers to Optimus (Tesla) ushering in a new era of embodied intelligence, and innovators in China like DeepSeek driving breakthroughs, this revolution is advancing at an unprecedented pace. Amidst this shift, seizing trillion-dollar market opportunities must go hand in hand with addressing global challenges in cultural adaptation and ethical governance. Join global tech leaders at this summit to explore new paradigms for AI's global expansion and shape the digital civilization of the intelligent era.
Global Short Drama Session
Hall 9, Shenzhen Convention & Exhibition Center, Parallel Session, Shenzhen, China
The overseas short drama market is rapidly growing. According to media platform estimates, overseas short drama apps currently have 20-40 million monthly active users, with potential to reach 200-300 million, highlighting huge market potential. However, challenges like cultural differences, copyright issues, and business model adaptation remain. This event will focus on the latest industry trends, share hands-on experiences, and help short drama companies break through barriers and seize opportunities in the global expansion wave.
Short Drama Globalization Matchmaking Event
Hall 9, Shenzhen Convention & Exhibition Center, Parallel Session, Shenzhen, China
Since its global debut in August 2022, global short dramas have risen rapidly within just two years, amassing hundreds of millions of downloads and generating billion ($) revenues, capturing the attention of global internet users. With the popularity of short dramas, the overseas market pipeline has been validated, but greater challenges and intensified competition are also emerging. This Global Short Drama Connecting will not only provide the latest strategies for global expansion but also facilitate direct access to premium short drama resources, offering a comprehensive upstream and downstream network to help businesses seize new opportunities in the international market.
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